First issue is that it's a small log periodic. Likely less than 6dB gain?
It looks to be a 'contract' cheap construction type.
Second is that it is pointing along the ridge line of the roof? Through a gable end wall or through party wall(s) of adjoining houses?
One wall (double skinned with insulation in cavity) will be bad enough --- but going through more to the open view of the transmitter can kill signals entirely.
Is the masthead amplifier gain control turned up to max, or not?
Use the various TV sets' signal metering as a guide to signal levels being fed round the house. The way they meter can vary a lot between manufacturers, though. High Signal Level and Low Quality is BAD and may indicate over-amplification.
Low S(ignal) and high (100%) Q(uality) is better but if too low will give issues.
If the amplifier is at max and you have too strong a signal level turn it down a bit?
If signal levels are a bit low, then relocating the aerial as high in the eaves as possible might help a tad? You could perhaps fix that aerial outside, even at gutter level, to 'see' Bilsdale clearly and remove the building materials' losses from the equation?
If signal meter readings are low, I'd probably suggest and aerial with much more gain in the loft if you can't readily go outside with it.
Loft aerials – A.T.V. Poles, Brackets, Clamps & Aerials is worth a read and has some recommendations for loft aerials.
FYI on a random TS25 4EZ postcode: Bilsdale is guesstimated by Wolfbane as 54dBuV/m field for the lower power muxes {add 3dB for the main PSBs}. Take off 10dB for inside, add 6 dB for the aerial gain, add 20dB amplifier, and take off 3 dB for cable and termination losses = 67-70 dBuV to the sets.
Ideal levels are 45-65 dB and some sets will work with more and/or less quite happily. Others may be upset.
Note that with the amp on minimum (1dB gain) the calculation will give 48-51 dBuV to the sets.
Your postcode may well give different numbers.