Definitely a vast improvement over normal DVD's that I think you will benefit from. However with the uncertainty of the format war, do you really want to purchase a potential Betamax. I know BLah BLah Blah Time Warner has sided with Blu-ray but potentially both formats could still fail. Up to you at the end of the day but there is a marked improvement even with a 720p. People will say that there isn't but then they will post in another thread that you can't see the difference between a 720p set and a 1080p set under 50". Ultimately you are getting a higher resolution and will notice the difference. Period.