Discussion in 'Pro Audio and Musicians Forum' started by telove, Mar 12, 2013.
Lots of very good bands get absolutely nowhere in the music industry. It's a fact of life !
If they want the fame and fortune, I'm afraid that probably won't happen. Lots of bands are producing and releasing their own albums in the digital format. If it's good enough they may even make a little money from it. If it's really good, they may find the fame and fortune that they crave. My advice would be to just carry on doing what they are doing and build a following locally. If they are filling venues, the word will get around and paid gigs will be offered to them. If they want to earn money....Become a tribute or covers band.
Seems like there's a serious lack of promotion going on. For example, the Soundcloud tracks only have 50 plays in 2 years! I'd follow these avenues if they haven't been done already:
1) Make a video to one of the tracks and get it up on Youtube, massive potential audience.
2) Record some live footage and get it up on Youtube.
3) Promote the band online more - Facebook would be the best for building up a following and advertising gigs.
4) Pursue contacts made from these huge gigs. How did they get the gigs? Who manages and promotes the other bands they support?
5) Try and land a support gig with a more well known band.
6) Target smaller record labels that specialise in their genre of music, might need some research.
The music industry is all about who you know and they must have contacts from the gigs they've done. Pursue every lead with every person and company before throwing the towel in. I'd say they definitely need to promote themselves more by the sounds of it and get things moving online.
Promotion is definitely the key, I think. With the age of digital media there are loads of avenues to exploit so get some recordings and videos done then get them on Facebook, twitter, YouTube and even try sending them to radio stations. Things like Facebook and YouTube can cover large audiences for very little financial outlay so make the most of them.
I would probably be asking them what they actually want from this? To be on TV, to be famous, or to earn a semi decent living? I presume they all have other jobs!
They can probably earn a semi decent living, but it's not going to happen just because people go mad at their gigs. People go made at gigs all the time.
I'd make sure they had a decent website (I couldn't find one), with videos, audio clips, band bio, gig page. At gigs, they need to have someone with a sheet of paper collecting email addresses to put people on a mailing list. And then mail them every month with news, upcoming gigs etc. Have a bookings number on the website; say they will do weddings, birthdays (good money). They can sell their single at their gigs. It won't make them much money, but just hearing 'our latest single is available after the show, and we'll be at the back signing copies' gives them a credibility with the audience.
They need to do this themselves with help from friends and families. There are lots of bands none of us will ever hear of making decent money, but unfortunately I agree with a previous poster in that it's going to be easier to do this as a cover band. At least they could introduce some covers in their set - as they are a trio, some Police maybe?
If they're waiting for some record producer or Radio 1 DJ to fall in love with them they'll be waiting a long time.
How do I get to find their website? A search for Kuzoband leads to nothing, which is slightly worrying.
Top search result for me on Google
Well, that's stopped me using AVG Secure search
Have a look at the Yorkshire Music Collective Facebook page http://www.facebook.com/groups/154851782785/
Michelle who runs the YMC has got some really good contacts for promoters and venues in Liverpool and Lancashire.
Contact her, she has a wealth of information which may be useful to you. I started the YMC way back when..... Michelle took it over and has gone from strength to strength. She runs a radio show and arranges festivals in Leeds and Yorkshire. I'm sure she would have some good advice for you.
This is where they missed a trick then. No point in playing free gigs unless you can get something out of them, be it selling CD's or collating a mailing list.
I'm sorry, but you seem to be coming up with every negative in the book. I've heard this so many times. If you are not happy with the promoters in the area, You should start to arrange their own gigs. Many venues will let you promote your own nights if they think they can make a bit of money. You must know of similar bands locally that are creating their own buzz. Make friends with them and invite them to play your gigs, Hopefully they will invite you on to theirs. Create your own custom line up to highlight the type of music you play, to an audience that actually likes that type of music. If you insist on playing the type of gigs you are being offered. A bit of research goes a long way. Check out the promoter, the venue and the other bands on the bill. Does the lineup suit your genre ? Is the promoter enthusiastic ? Does he fill you with confidence ? Does the venue attract its own audience ? You would be better cherry picking your live shows than just playing to one man and his dog.
I'm afraid that you don't get anywhere sitting on your hands.
telove..... I am offering you good, sound advice. I have not criticised the band or their music. You asked for advice and from what I have read, people have offered that. You have the social media side of it covered with your sound cloud, Facebook and website. You need to be directing people to those pages. How ? I hear you ask....... Look for similar band pages and message their friends and fans by suggesting that they may like your band as well. And, yes.... You should be 'cherry picking' your gigs. Quality is better than quantity. Three great gigs a year are more beneficial than thirty crap gigs on the wrong bill. I wish you and the band 'all the best'. You need to be proactive and create your own opportunities. This is the last bit of advice I will offer.
Fyi... My sons old band http://www.myspace.com/accolade who played many great gigs including the 'Cavern Club' Liverpool on a few occasions. They never got anywhere either !
What is their gigging history telove? Did they start with pub gigs and/or a weekly residency or did they just do the recordings and go straight for larger gigs at music venues? From what you've described it sounds like the latter as you said they didn't really have a fan base.
If the larger gigs aren't working out too well or giving them any benefit then focus on local pub and bar gigs. I play a couple of weekly bar gigs myself and they really are the best way to get known and provide a shop window to bigger things.
Looking at the website and Youtube channel I'd say they need more material to showcase themselves. The best thing they could do is get the use of a decent venue, bring along a load of friends and family and make a decent live video of a few tracks. Here's a great example that a friend of a friend posted on Facebook the other day. I don't know the band myself but the video is really effective and is the kind of thing they should be aiming for:
Little Bear :: The Few and Far Between :: WhelansWatch this video on YouTube
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