Advantage of Toshiba over Samsung: 100Hz technology, 1080p support, better scalar for SD content. Samsung over Toshiba: better panel. When you compare both running HD content, it might strike you at first that Samsung looks better cause it is brighter and more color. On close examination, you might find Toshiba gives you more natural colors. Best to compare in store. Look for your priority: Are you watching mostly SD/DVD? Or mainly for Xbox 360 games? Or mainly use it for HD content?