OK, so we have numerous threads where people are claiming to have clues to the price of the SkyHD box and subs and likely launch dates.... Well I can understand the secrecy around the launch date, whether it be a 'soft' launch or 'full-on' launch. But I am starting to get a bit paranoid as to why there is so much secrecy around the pricing. Although HD is very much anticipated by many who are reading these forums, at the end of the day SkyHD is just another step up in home entertainment technology and I can't imagine that the price is going to be too restrictive. I wouldn't be shocked to see the £299 + £10pm 'guess' to be near enough right. So...the topic for today is... Why the secrecy? Is it purely to get us 'early adopters' worked up into a frenzy?