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Probably if people are buying them in large enough quantities, then they will keep selling them at those prices... people must be buying them or they would lower the prices. 65" is "premium" size now and 55" is "mid range" size.
And the delta between the 40% area increase and 50% price increase is because the 65" panels are harder to produce which means more are binned, as evidenced by the 65" models suffering more from the dreaded banding.
- Firstly that demand is small for a 65" tv: I don't know a single person who has such a large tv outside of this forum. My brother has a 60" but only in his cabin in his garden. Even though he could afford it, he won't be spending more than £1,500 on his next tv and he was saying he'd seen a 70" LCD for near this amount.
- It seems that LG are still struggling to make large OLED panels as the 65" sets seem to have more screen uniformity issues than the 55" or they are more visible. With high per panel manufacturing costs and low demand sets are priced at a premium.
- Then there is the fact that 65" sets are mostly bought by AV enthusiasts or the wealthy who or less 'price elastic' and will be prepared to pay more than the general public to have a 65" screen rather than a 55". If demand is small you need to maximise price as you don't have a large volume of sales to make a profit on.
Personally, I couldn't bring myself to spend £1,500 extra just to have a 65" screen rather than a 55". A £1,000 difference is about as much as I would be prepared to accept. Perhaps the 65" is to be considered a 'decoy' product to make £3,000 for the 55" seem 'cheap' to consumers!?
My next tv will most likely be a 55" and I will wait for the tech to improve and larger panels to become cheaper. Though I should probably just keep my 50" plasma for now and get a projector with a 100" screen. That would be a cheaper route for a larger screen.
At RRP the price difference is that. Some of us have just got a 65 at £4000 so price difference is £500 if you wanna look at it that way. I guess your paying you monies for the extra 40% screen but look at the price difference between the 65 and 77 its huge. Forgetting the the awesome price of the loewe 77 ( still £9,000 more expensive) theres nearly £15,000 difference