This has been bothering me for a while, and the latest publicity from Tom Cruise about motion blur and soap opera effect has brought this puzzle back to me. A year ago I nearly spent £3k on the Sony AF8. I decided though, to keep my 9 year old LG plasma telly - as it really is a great picture even though it was only about £500 new when I bought it. This plasma is great for movies and great for sport, the football looks exactly like a ball should, and movies look great. However, apparently even 4 figure high end tellys need to have their settings adjusted to suit what you are watching, or else suffer visual consequences. My daughter bought a mid range samsung telly (about £500 I think), and I took the opportunity to quickly look at a football game - it was absolutely horrific - the football had two half moons following it about. So my question is, is there really no telly today that can match a 9 year old inexpensive plasma for all round display quality? With a supplementary question, if these issues are a byproduct of LCD/LED tellys, can someone remind me why plasmas died out?