I think that most people will class SD programs as being in 4:3, so having black bars down either side of the screen.
HD by default has to be full widescreen so would be unlikely to have black bars down the sides (some programs that are upscaled to 1080i are broadcasted with black bars but it's only a handful)
Therefore, I think the idea is to reassure the buyer that the screen will have aged evenly and not have screen burn etc....
I don't really think is is problem for any recent plamsa though (unless the majority of viewing has been done with black bars

)