I like Philips tubes, possibly better than Panasonic. I think the colours are generally more natural, and the dot-pitch and internal tube flatness (excluding the new QuintrixSR) are measurably better. So when I was in my local Philips & Panasonic specialist retailer today I asked him why all the latest Philips p+ sets on display had (inferior) Panasonic tubes. His answer was interesting: "because they had so many problems with the Philips tubes that they are now fitting Panasonic for reliability". I pointed out that Loewe TVs have the exact same Philips tubes as the earlier p+ sets (eg. my broken 9527) - and that Loewe have an excellent reputation for reliability (implying that, as I suspect, Philips QC and anciliary electronics are inferior). He had no sensible response to this but just tried to change the subject. Someone suggested somewhere that Philips make more money selling their tubes to the likes of Loewe and B&O than by fitting them in their own sets - does anybody have proof of this? And with the increasing popularity of Loewe and the excellent reviews of the newest Philips(Panasonic) p+ sets, what chance that we'll ever see a new p+ set with a Philips tube - especially the rumoured new 36" model?