I know the argument that it makes it more expensive but given that some TV's include a 3D LUT test patterns system why not make it so that it does the calibration itself with supported colorimeters (purchased separately if you you want)? Why not just throw in the software that compares the feedback from a colorimeter plugged into a USB port? Both Android and WebOS have the capability there. Surely it's not that hard to include? You don't have to use it if you don't want to of course but it would be great to have it there for those of us who do? We have software that works on PC's to self calibrate computer monitors. So why not have the ability to do so in the TV itself?