Which 37"? LG or Samsung?

[techoff]

I've narrowed my longtime search down to two LCD TV's both 37". Either:

Samsung LE37B551A (link below)



or
LG 37LH4000 (link below)



They have similar spec except the LG has 100hz. I will mainly be watching DVD's and freeview (thinking about blue ray soon too though).

Can anyone please tell me if the have any feedback on either tv? I've never seen the LG but have seen the LH300 which looked very impressive next to the Samsung.

Thanks a million!

Currys - Shop for Flat Panel TV - LG 37LH4000 37" 1080p LCD TV

Currys - Shop for Flat Panel TV - Samsung LE37B551A 37" 1080p LCD TV