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It's not an LCD and only HD Ready but Panasonic's TXP37X10B plasma won a Gadget Show test for best budget tv on this week's show.
You haven't mentioned what the main use of the set will be but + / - points to consider imo are:
+ Sport (will handle fast moving images a lot better than LCD)
+ SD viewing (HD Ready is usually preferred to Full HD when viewing non HD channels and even HD tv channels currently only broadcast up to 1080i)
+ Natural colours/black levels
+ 100 Hz
+ For a Panasonic set that cost around £600+ when it went on sale in March this year, you are getting a very good quality set compared to LCD's for the same size/price).
- Heavy gaming use (some retention may occur on static images)
- Not Full HD (For Bluray, picture will be 720P)
John Lewis are selling the tv for £499 with the normal 5 year guarantee. Bargain.