This is STILL by far the biggest issue holding back EV adoption, cars like the Hyundai Kona EV and Kia Nero EV is getting there for something 'affordable' but with decent range. However in the real world am not sure many people are prepared to spend £30K+ on a smallish Hyundai/Kia regardless of running costs. The problem is once you get into EV driving its abit like a itch you just have to scratch, for me its been a much much stronger lure than any of my previous petrol cars. Which means justifying paying over the odds for an EV is far easier to justify, and once you do justify it than that when things get crazy. Our previous Lexus IS saloon was by far the most expensive car we had bought as a family, and it was bought as a 'treat', crazy to think we spend double the cost on an electric SUV, and now thinking of doing the same but on a small saloon . But costs will come down, as with all things tech, just not as fast as phones/TVs. Overall entry level EV prices have held firm at £30Kish, but your now getting much much more range/toys for your money, meanwhile a base spec Ford Focus is now £20K before options, its not long before the two price point cross, and thats when EV adoption will really take off.