Take a look at this: http://www.dolby.com/events/CEDIA/PLIIx The first and only to take a 2 channel signal and split it into 7.1 channels of discrete, full range sounds. The first and only?!? What rubbish. Anyone ever heard of Lexicon and Harmon Kardon? They've been doing something called Logic7 for around 6 years now. Who do dolby think they are.