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What to charge for photo licence - advertising

yokozuma

Established Member
Hi all, my partner is a semi-professional photographer, works in food and travel.

She often does menu shoots for websites, interiors, location shots for a tourism website etc. or a product which she has set fees for as it’s often just a one off use for their website or Instagram.

One of the companies she previously worked with would like to buy the rights for one image and use it for instore advertising brochures, newsletters, newspapers, magazines, advertising etc. although they can’t confirm where and how many times it would be used just yet.

To be used in the Netherlands and Belgium so we won’t see it in Tesco unfortunately!

Never had a request such as this before so wondering if anyone would know how to create a fee for the license of a single photo? Just take the base fee and add an appropriate %?

Or more down the line of £££ for an advert, ££ for a newspaper, £ for a newsletter?

Thanks
 

Peakoverload

Established Member
Use Alamy's calculator. Search their site for any image, but make sure you search for RM (Rights Managed). When you click on one of the photos you will see a set of prices for personal use. Below that it will say "Choose another rights managed license". Here you can set parameters for usage, industry, image size, territory, print run, etc etc and it will calculate the price. For example: clickety click
 

yokozuma

Established Member
Thanks for the replies, good to know for the future.

Turns out their budget is only £100..so that's a no!
 

newbie1

Distinguished Member
Thanks for the replies, good to know for the future.

Turns out their budget is only £100..so that's a no!

Hmmm that's more than cheeky, no? Suggest they transfer budget from somewhere else?
 

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