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Forget the LG 37LP1D as its an old screen. Compare the other two with the Panasonic 37PX60 watching Standard Definition TV before you make a final choice. At Comet, Dixons and most other retailers when they demo Sky or Freeview on LCDs the picture can be very very bad. In contrast plasma screens such as the PX60 are a lot better.
If you stick a HD demo or Monsters Inc on any screen if can look good, but you can be surprised to find that that the picture quality is not that good in your front room. It is important to demo the type of material you will most often see - which for most people is Standard Definition TV and DVDs.