Hi all, I read an artical from a link posted here about burn in saying manfacturers say miss use is the main cause for burn in on plasmas. It also says that you shouldnt watch too much 4:3 on your plasma as the black bars will cause burn in. If this is the case what am I supposed to do when I watch dvds that are 1.85:1 or 2.35:1 ? this im assuming will cause burn in. I know I can stretch the image to fill the screen but this makes the images look distrorted. I watched lord of the rings yesterday and was continually stretching the image to remove the black bars for a while. I dont belive watching a dvd in true ratios is miss use and if the plasma manufacturers belive it is the I guess I will have to take it up with the producers of movies if I have any problems ! has anyone got any suggestions???