Picked up a copy of this months What HiFi, they are doing a special on plasma screens - this'll be interesting i thought! Cut a long story short, they give the Panny 3 out of 5 stars, saying that its beautiful to look at but it all goes very wrong when you switch it on - massive ammounts of picture noise and poor contrast, they actually go on to say the the blacks are grey!!....now i own a 42"W5 and canot believe for a second that the 37" is that much inferior in picture quality?? My guess is that these guys havent a clue about getting the best out of plasmas in-terms of setup and connections and should stick to HiFi as thats what they claim to know best!! Do any of you Panny37" owners agree with their comments??