Having been the the Amir and Kevin show last night, and seeing from a Microsoft perspective, the virtues of VC-1 and HD-DVD interactivity, I would like to know what people think that blu-ray offers over and above HD-DVD as a consumer video format. I would like to make it clear that we were not privvy to any breaking news regarding studio support, but it seems odd to me that HD-DVD is of more benefit to studio's and duplicators than blu-ray but many still remain in the blu-ray camp. With this in mind, other than those studios wishing to further protect their content with BD+ encryption on blu-ray, do you feel that studio support, currently exclusive to blu-ray (or HD-DVD) will remain loyal to a single format? If more studios supported both formats, assuming Sony remains loyal only to blu-ray, would this influence your first answer? Reading between the lines, I think that blu-ray expected to snuff out HD-DVD long before now. Now that it has not happened, and HD-DVD has gained significant momentum compared with blu-ray rather than SD DVD, maybe studios and distributors previously aligned with blu-ray will be forced to reconsider their options.