To be honest, the picture wasn't that great, it didn't look crisp, just not sharp. The Panasonic's looked much crisper and sharper and brighter. I saw a 4280XD in Curry's and again in John Lewis. Both exibited the same problems just not crisp and sharp. Infact I noticed people drawn more to the Panasonic's especially the PZ70 version. People didn't seem very interested in this Kuro. So my question is why is this plasma rated as the best out there, when in two different stores it didn't produce a better quality picture like all the reviews and people claim on here? Note: both the Pioneer Kuro and the Panasonic PZ70 were displaying SD pictures.