richjthorpe said:
Hi all,
My parents own a florist in Sheffield and have asked a local company to design and host their website.
When the site first went up, they did a search for 'Florists of Sheffield' (Which the website has word for word) and it came up a respectable 7th in the list.
A week later they did the same again only to be 77th.
Why is this and how can they get back close to the top again ?
Thanks, Richie.
Aaaaahhh.... the mysterious world of Google. Google seems to have what the call a 'sandbox' policy. new sites can appear and rank very highly for a short period. Google monitors the traffic and then uses that as a guide to how relevant the site is. If you don't get many clickthroughs you can find your site way down the list.
There are some basic rules that you can try in order to climb bacl up the listings:
Site optimisation. Good keywords and keyword density - 5 to 10% is a good average on your main keywords.
Keep coding clutter to a minimum - your text should be as close to the top of the page as possible, in code terms as Google will only read a certain % of the file. Google also finds complex Javascript difficult to wade through.
Back links: build good back links to your site. preferably sites that have a good Google Page rank.
More content the better. A 5 page website will not get very far as there is little or no content for people to read.
Good crosslinking within the site - builds a real 'web' of content. Make sure you use whole key phrases as links, rather than putting a link on 'click here'
Use good SEO sites like searchenginewatch.com for more info.
If all that fails use a Pay per Click service to get you started. But just watch your choice of phrases with this as you can burn money at a rate of knots.
any more questions just PM me.