Washed out Adverts

Discussion in 'TV Show Forum' started by fluxo, Aug 19, 2012.

  1. fluxo

    fluxo
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    Why do do many adverts look washed out?

    What I mean by that is that there is a lack of
    contrast and the darkest blacks are a not so
    dark grey.

    Is it a stylistic high-key lighting effect? Is it
    the result of a different choice of encoding
    gamma?

    I'm mystified by this choice that makes the
    adverts look bland.

    The ITV drama lives ad is an example.
     
    Last edited: Aug 19, 2012
  2. Hillskill

    Hillskill
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    Its a creative decision. Colour correction, Colour grading, Digital Colour Processing (DCP) all mean the same thing. Its the process of sitting in an expensive suite (or occasionally a cheap one) and giving a finished commercial or program or film a "look".
    At the moment a very in-vogue look is the Michael Bay Transformers "everything shot at sunset look". This means pushing the blacks and shadows towards blue/teale and all the mid tones towards yellowy orange. The theory behind this is that they are the most complimentary colours on the colour wheel. This has become the defacto grade for the last couple of years and even shows up in TV Shows such as Game of Thrones.
    Colour Grading is a seriously important stage in the creative process and gives directors and producers the chance to really deliver their vision. In this case, its lifted washed out blacks and shadows.
     
  3. brian s

    brian s
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    No offense meant mate but who cares? I avoid ads like the plauge.

    All the best
    Bri
     
  4. Hillskill

    Hillskill
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    Ads can be and are often amazing. Strip away the product and the ******** and many can be judge as short films in their own right. Sometimes funny, shocking or even moving. Ads are powerful things and there are some bloody talented people behind certain campaigns. Just my opinion of course but I defo don't think its fair to dismiss them despite the majority being completely throwaway.
     
  5. brian s

    brian s
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    As I say I do my best to avoid them but even I watch a bit of live TV every now and again. I haven't seen an enjoyable ad in many years.

    Bri
     
  6. Mark_a

    Mark_a
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    I go out of my way to avoid ads - it's one of Sky+'s major advantages.

    Regards

    Mark
     
  7. Hillskill

    Hillskill
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    I used to freelance at a company in Soho called Finish. They literally do the finishing on a ton of top commercials. Besides being a lovely place to work the content they were churning out was some of the best I have ever seen. The production values are excepetional. Couple of examples below:

    https://vimeo.com/34584193

    https://vimeo.com/45438239
     

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