by the looks of it - the holiday season could now be the major deciding factor in who wins out format wise.. from here: http://www.highdefdigest.com/news/s...D_DVD/Blu-ray_Hybrid_Disc_On_Hold_For_Now/965 "We're talking to both sides and it's crazy right now," said Sanders. "We remain committed to both for the time being. We'll see how the fourth quarter plays out. The consumer is still kind of divided, and we still believe that we should offer the content in both formats. Now, we will watch the marketplace very closely, and see how it plays out, but for now we are supporting both." looks like both camps are lobbying Warner intensily to go exclusive.. if they do go either way then i think it will be hard to ignore that format for very long..