My parents currently hava a HX723 but they will soon upgrade soon to a bigger tv. Now I'm in the market for a new tv myself, and they are willing to give the HX723 to me. I think the HX is a great tv, but I also consider buying the W805 instead of the HX723. Have LED tv's advanced much the last 2 years? I don't care about the looks or smart features. Reviews: W805: Sony W80 (KDL-47W805A) 3D LED LCD TV Review | AVForums HX723: Sony HX723 (KDL-40HX723) 3D LED LCD TV Review | AVForums Currently I have a crappy 2 year old sammy tv (es6100). But after comparing it next to the HX723 I can't wait to throw that rubbish tv away.