Vodafone today announces the latest addition to its range of Vodafone live! exclusive handsets and the first mega-pixel camera phone for GSM networks - the Sharp GX30. The new phone follows the Sharp GX10, GX10i and the GX20, some of the best-selling handsets in the Vodafone live! range. The state-of-the-art Sharp GX30 comes with a built-in CCD camera capable of taking one million-pixel high-quality images, the first of its kind in Europe. For the first time on GSM networks, Vodafone customers will be able to take photographs suitable for print out and eliminate the need to carry a separate digital camera. Additional new features include a unique 262,144 colour large-sized LCD screen (four times the quality of the GX20), a removable SD memory card for greater storage and easy transfer, as well as an MP3 player, enabling customers to play their favourite music tracks on their handset. Peter Bamford, Chief Marketing Officer, said, "The Sharp GX30 is a clear example of how Vodafone is using its global scale and scope to deliver the latest mobile technology to its European customers. By operating as a global team, Vodafone can deliver a phone like the Sharp GX30 - a phone that is packed with all the latest features, has a great design, yet is still easy to use. By expanding the customer proposition through handset innovation, Vodafone is creating a richer and broader service platform from which to drive revenue growth."