The JBL does look really good. But it's ultimately about pricing. At £600 it's more of an impulse purchase to get into atmos which I've never had before. Once things get to over a thousand then it's problematic with the wife! I got it from amazon so if it doesn't impress, easy returns.I thought you might have waited for my JBL review: it's more expensive but has a bigger soundstage, 5.1.4 channels, DTS:X, eARC and rechargeable wireless rears.