I was in John Lewis lunchtime looking at 26"" LCDs. I'd already done some desk research and had 90% decided that the SONY KLV26HG2 is the one for me. Looking at it in the flesh confirmed that I loved the picture quality and the styling. However, next to the SONY was a Panasonic TX26LXD1. Both were tuned to BBC2 showing a rugby game. I noticed that the Sony had the BBC logo and score graphic right on the edge of the screen and looking at the Pany there was an extra 10% of broadcast that the SONY was not showing. I caught one of the assistants who cycled through the screen setting but was not able to get the equivalent set up on the Sony - the closest he go was a picture that was a little stretched (ie made people very slightly fat!) which I'm very sensitive to and could not live with. I then noticed that there was a slight delay between the two pictures and concluded that the Pany was being fed a digital signal and the Sony an analogue. The assistant was not able to confirm if a digital feed would have resolved my concerns about viewing 100% of the picture being broadcast with out any vertical or horizontal distortion. So could I see the perfect rugby match on the Sony with a digital feed? or do I need to find another product?