I think Virgin actually missed an opportunity with Virgin Central.
Rather than showing clips and those stupid white weirdos they should actually be showing the episodes that are also available On Demand. Sort of like show an episode of Spooks then during the end credits anounce press red to find the next episode (I'm aware Spooks has noe end credits, probably a bad example)! If exclusive content was available this could be shown on Sky and other platforms, probably with adverts, and be a serious advertisement opportunity for Virgin's On Demand service! It worked pretty well for Channel 4's digital channels (i.e. change to E4 for the next episode!).
Perhaps these ideas will be realised for Virgin 1.
Virgin, unlike sky are making virgin 1 available on all platforms ( virgin media , freeview and sky) at no extra cost. It will not be a ppv channel and is replacing the ftn channel. Have been browsing the net and have seen a few of the prorammes due to come on and must say I am impressed by the propsed line up