I recently took the plunge into (really) big screen viewing and got one of these as recommended by the dealer, loads of awards etc etc. etc. What a dissapointment this screen was! the Freeview picture was, frankly, awful in comparison to my old Pana 32" LCD - even after extensive tweaking (thanks AV Forum members) which at least made the broadcast picture 'acceptable', the picture was fuzzy with off-balance colour and could only really be happilly viewed from about 4m away - and my lounge isn't that big!!! I have now swopped this TV for a Pana 37" 70 series Plasma which, while I've lost a little (and I mean a little) detail on HD, the usability and especially the broadcast picture on this TV spanks the pants of the Sony. The picture is watchable from 2m away even on the poorest Freeview channels. Comments?