So I joined this forum 10 years ago when I last bought a tv and the advice I got back then was to buy a pioneer Kuro 500. I took that advice and to be honest I couldn't have been happier. Great tv and only that the media box has stopped working and according to my tv guy can't be fixed I would happily keep it another 10 years. So now I'm looking to replace it with a 55" screen - I think 65" would be just too big. I watch a lot of sports and movies- sky HD mostly. I have a surround sound system already so sound not an issue. For me its all about picture quality. If you didn't need to worry about price what would you go for?