With all the problems people seem to have with their sets why don't more people rent? 1. If anything goes wrong with the set the rental company will exchange it a.s.a.p. Should be true of purchased sets but not always that simple. 2. The other big plus to renting is that when you want a new model, you don't have to sell your old one for a huge loss. 3. It doesn't cost that much if you change the set every 18 months - 2 years. I can rent my TV for 18 months and only cost me £990, it would cost a lot more to buy. After 18 months I get a new model. It isn't dead money either as if I had purchased and regularly changed sets it would cost me a lot more. If you are the type of person who keeps their set for 5 years then I would agree that purchasing it is fine, but for a couple of years, renting is a great option and especially relevant to the type of people using these forums, who are enthusiastic about their kit, and having the latest model is all part of that. Any thoughts?