Hello all. For the last few months have been thinking about a bigger screen - most research I have done has suggested LCD as the way forward - the reviews in the various mags have been suggesting plasma on way out. Also I perceived some issues with plasma 1. I was told that plasma tv's lost 20% of their brightness on a year on year basis 2. The dreaded screen burn However, I was with a local independant retailer today, who said that the brightness degradation is not an issue, and said screen burn could be possible if you left PS2 on all noght or suchlike, and showed me various LCD/Plasma screens in the 2-3k region Panasonic - Pioneer -Lowe(?) - B&O - LG We watched the same DVD on each model, and I have to say that the plasma was FAR SUPERIOR to any of the LCD screens - deeper, darker, richer, and much reduced artefacts. Now I am very confused. The picture on the Panasonic TH42PE50 was breathtaking - best plasma i have ever seen. I am now seriously thinking about a Panasonic TH37PV500. Am I wrong?