Toshiba boasts that the X97 achieves a picture that “looks exactly as the movie and TV directors intended,” in part because it can show 99% of the DCI-P3 colour space. That's a whole lot of possible hues right there.
Motion is handled by Toshiba's MEMC (motion estimation/motion compensation) system to reduce blur and ghosting while the footie's on or you're streaming something a bit fast-paced from the built-in Netflix app or catch-up services.
The smart features additionally include ScreenShare, enabling you to share content from an Android device straight to the TV screen.
This is also one for gamers to keep an eye on, as Tosh claims an input lag of less than 1ms. Call of Duty WW2 on a 65-inch OLED is, quite frankly, the stuff of which FPS dreams are made.
On the more physical side of things, the X97 comes equipped with four HDMI ports, although we're not yet sure how many of them will play nice with a UHD signal. It also has an edge-to-edge screen design, which means it has no bezel.