Will be using the same innolux VA type panel the likes of Hisense, LG, Samsung and Panasonic use in 58" their TVs. Strength is black levels. Weakness is poor response times (motion blur).
Much like with Toshiba OLEDs the disadvantage will be build quality and software. Both with smart TV and picture processing. They are owned by Hisense and as far as I am aware are still being assembled by Vestel in Turkey.
Things that are panel specific like contrast, blacks will be just as good as a TV like the Panasonic HX800 costing a lot more, but its with the software where the TV will lag behind.