I have been looking for an mp3 player for a while and knew that I didnt want an ipod ( Can't stand apple anything!!!!!!!!!!!!!). I have been lurking on here reading everyones posts and it was really down to the toshiba or the sony HD5. In fact, it almost became the toshiba as it was only 50 dollars aussie more for a 60 gig model and that was a little tempting but not being able to rip gapless was an issue for me as I luv me mixed music. I had aprehensions about buying the sony as there is a lot of negative press about atrac and ss. Well, after deciding on the sony I am soooooooooo glad I did. Quite honestly I really like atrac...the sound at lower bitrates is very good and am luving the ease of ss. I am not sure what you were all going on about...Sure, its not great and sony really should have come up with better software but its still dead easy to use and I havent had one problem with it. Just so you aussies know, the volume issue is not an issue here. It is not limited and you can actually just choose the volume safety thingy in the options if you are worried about your hearing. Happy consumer?? Most definately......fantastic sound with non stock headphones and its very user friendly. I do believe it is the ipod killer!!!!!