I think Toshiba's entry into the market was always inevitable - certainly on the laptop side they will need to add BD drives if they are to retain their position as a leading producer. However I question the importance of it in the CE market. We now have home cinema brands such as Denon and Oppo offering players of suitable callibre for our uses, whilst the mass market is well catered for by the likes of Panasonic and Sony. Toshiba will doubtless enter in competition with them and I doubt we'll see a XE1 style player anytime soon.
I don't understand the above comment? Do Engadget think Toshiba enter into a fierce price war with the likes of Panasonic and Sony? I think that is somewhat unlikely - they did so for HD DVD because they had the long term benefits of licence money to justify it. There is no such motivation for Blu-ray.EngadgetHD said:We're anxious for a BD price war.
I don't understand the above comment? Do Engadget think Toshiba enter into a fierce price war with the likes of Panasonic and Sony? I think that is somewhat unlikely - they did so for HD DVD because they had the long term benefits of licence money to justify it. There is no such motivation for Blu-ray.
This development must be a bitter pill for Toshiba to swallow... But a necessary one nonetheless!!
I've seen several comments like this - describing Toshiba's entry into the market as a 'climb down', and so on.
Ther decision to cancel HD DVD may have been a bitter pill to swallow at the time, but after that business is business, and I don't think anyone at Toshiba Towers will be committing Hark Kari because they've decided to sell a Blu-ray Disc player.
The BDAs initial idea was to keep player prices high and un-crackably region-locked (they were fed up with Toshiba SD DVD players turning up for £80 and region-free on day 1), and yet only 18 months after Toshiba's formats demise you can pick up a multi-region player from Aldi for £140. At the prices being charged for players now, the licensing fees paid on these players to the format's developers will be negligible.
A bitter pill? I bet they're laughing all the way to the bank as the BDA's entire strategy falls down around their ears, and they wait to enter the BD market with decent, cheap players. Oh, and what's the betting we'll hear Mr.Toshiba saying "What's that? You can crack our players easily to be region free? OOPS! How on earth did we accidentally let that happen?"
Of course the big question is whether the first Tosh Blu-ray players will be any good?
Have the boys in the R&D labs spent the last six months cooking something up or will they go for a "quick win" with a 3rd party reference design shoved inside a Tosh case?