I currently have a Panasonic TXP55ST60B in lounge on cantilever wall mount, previously had 42" plasma to. Really impressed by its natural colours and tones and of course, blacks are good. 1080p blurays look amazing a step up from previous dvd's. For extension want ideally 65", worried LED of any sort will look to bright and unnatural. I suspect the answer will be OLED lol. Room is 5m x 2.7m Tv one end on wall, with a 5.1 set up B&W 600 series getting on now but do the business for me. One wall has 3.6m wide bi-fold doors with integral blinds seem to work ok but in day time doubt block out all sun, 2 large Velex roof lights 1.6 x 1.0m, blinds on these when get are meant to totally black out. All wiring in walls/ceiling and under floor heating to for winter! Proper movie watching will be when its getting dark or dark, but if OLED not best for brighter rooms may not be the best, as this will be play room for daughter to and at the 2.5 years old but wont be long before will want to watch Frozen 10x times a day lol. Thinking maybe cheapish 65" led for around 1k and see how better OLED gets as still seems to be issued and short comings as technology is new still. Thanks Regards Lee.