Highly Anticipated DLP® 1080p Chips for Projectors Arrive (Just dragged this news from TI's website..doubt we'll see 1080P DLP shipping until well into 2006 though...Pricing for single chip 1080P £8K+ ? Not any more. The Ruby's seen to that ) Indianapolis, IN, Sept. 8, 2005: Texas Instruments (TI) (NYSE: TXN) at CEDIA today announced and showcased 1080p resolution (1920 x 1080) chipsets for the front projection market. 1080 is the high-definition resolution standard for many highly anticipated content applications in the near future, including broadcast, gaming, and high-definition video players. DLP 1080p resolution chips will be made available to customers for both single-chip and 3-chip applications, enabling incredible detail for the ultimate HD viewing experience. According to market-watcher Pacific Media Associates (PMA), DLP technology holds 69.8% of the consumer front projection market in the U.S. as of 2Q05. The addition of DLP 1080p chipsets will allow customers to offer maximum-HD for front projection, rounding out current strong DLP 720p HD offerings. The breadth of 720p and 1080p projector choices will give consumers high-definition options that meet their price and performance choices. In addition, DLP products with 480 and 576 resolutions continue to thrive in the consumer market, providing great video viewing experiences for current DVD and gaming standards. Manufacturers who will be announcing front projection products based on DLP 1080p technology in the near future include: Barco, Christie Digital, Digital Projection International, DWIN, InFocus, Marantz, Mitsubishi, Panasonic, projectiondesign, Optoma, Runco, Samsung, Sharp, SIM2 and Yamaha. This news comes shortly after the TI announcement of increased color performance available for DLP front projection single-chip products with BrilliantColor technology. With up to 6-color processing, which moves significantly beyond other technologies limitations of 1-color-per-chip processing, BrilliantColor technology will enable a greater than 50% brightness increase in mid tone images, common in video and natural scenes, translating into truer, more vibrant colors. We aim to meet both the needs of our customers and the needs of the market; and adding DLP 1080p technology to our offering will allow our customers to round out their product lines and fill a specific market need, said Lars Yoder, Business Manager, TI DLP Front Projection Products. Consumers will benefit from products with maximum HD resolution that will provide incredible detail of the images and deliver a truly amazing viewing experience. We are very excited about the addition of DLP 1080p 3-chip technology to our product offering, said Nancy Fares, Business Manager, DLP Cinema Products. This allows our partners to offer flagship products with an exceptional image to the high-end theater enthusiasts. CEDIA attendees can experience DLP 1080p technology for both front and rear applications, as well as BrilliantColor technology, at TI DLP Products booth #248.