THX to launch big-screen rival to IMAX & Dolby Cinema


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barnaby jones

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Saw this a couple of days a go. I can see some iconic cinema chains going out of business. They’re going to eat each other in trying out premium the competition.
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Sounds like a new improved version of what THX came out with back in 2017, designed to compete with the recently announced Sony Cinema format.

Vue and Showcase might be tempted to stump up the royalties and rebrand their own brand PLF screens to utilise the Sony Cinema cachet; as they’ve already got Sony 4K projectors and Dolby Atmos in their VueXtreme and XPlus auditoria. Dunno if THX still has much brand recognition amongst casual cinemagoers though.

THX and China Film Investment Company Announce All THX Certified Cinema - THX

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