THX Media Director to feature in Red Tails Blu-ray and DVD: gains another Partner

hodg100

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THX today announced new additions to its THX Media Director ecosystem, including the upcoming Lucasfilm Ltd. and Twentieth Century Fox Home Entertainment release of Red Tails on Blu-ray and DVD, and new quality assurance partners, The Testing Group and Testronic Labs. THX Media Director is a technology that transforms digital media into smart content, enabling CE devices (i.e., Blu-ray players, set-top boxes, AVRs, HD displays) to automatically select the audio and video settings that best represent the director’s vision, hopefully simplifying the home entertainment experience whilst preserving artistic intent.

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Slated for release on May 22, the Red Tails Blu-ray set is the second Lucasfilm and Fox title to feature THX Media Director; the first being Star Wars: The Complete Saga, released in September 2011. THX worked with both companies to capture the picture and sound characteristics specific to this movie and encode that information on the THX Media Director enabled Red Tails Blu-ray and DVD products, so fans will be able to sit back and enjoy the high-flying, action-adventure film as its creators intended.

The promise of delivering a premium home entertainment experience to consumers around the world doesn’t end there. THX recently partnered with The Testing Group and Testronic Labs, two of the world’s top disc testing companies, to oversee the quality assurance of THX Media Director enabled content. In working with these types of facilities, THX enables content creators and artists to more easily preserve the ideal audio and video settings for movies, games, music and more – while taking the guesswork out for consumers.

The Testing Group – As a fully operational state-of-the-art testing facility serving the digital content and commerce marketplace, the Testing Group has partnered with THX as a testing lab that can verify THX Media Director technology. With more than 30 years of experience, owners Lauren Evers and James Richardson have brought 'invaluable innovations and standards' that have helped pave the way for rapid critical mass acceptance of DVD, Blu-ray and other digital applications.

In the last year and a half, THX has grown its list of THX Media Director partners and customers to encompass leading CE manufacturers, chip developers, content creators, authoring facilities, streaming media content and Blu-ray Discs. THX intends to introduce additional THX Media Director enabled titles and devices to simplify and enhance the home entertainment.
 

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