I have just spend a few hours killing time in two TV stored. John Lewis and The Sony Center. I thought that I would take a look at ths years offerings. What a disappointment. IMHO, a couple of models from last year make this years offerings look poor in comparison. First up was the 32" V series from Sony at the local Sony Center. The guy assured me that I was watching Freeview and when I commented on the PQ he blamed it all on the aerial feed. What a load of BS. The picture was just downright poor and nothing to do with a poor qualiry RF feed. Have Sony seen the competition from last year? If this is their flagship model they are still playing catchup. It was beaten hands down by the Managers referb special 42" plasma sitting next to it playing exactly the same source. OK, so I only have freeview to go on, but its what I watch 99% of the time and my Loewe Xelos SL is tons better. Next up, John Lewis. Everything was plugged into a single Sky feed playing music. So problems with distribution could be a factor. I don't know what the models were, but there were HD Ready offerings from JVC, Panasonic, Sony S Series and last years Sharp GA3 and Philips 9986. I think there may have been a Samsung too, but didn't spend any time over it if there was. And possibly a Toshiba and a non HD ready version of I think the Panasonic. They were either 32" or 26" in size. Well in that showing, the best was still the Philips. Again last years model. The only piece of good news was that this years Panny was better than last years. So I guess within themselves, progress has been made. This all got me wondering. Have the dramatic price drops that we have seen over the last year also meant that compromises have been made in quality. A similar thing happened with the Pio Plasma a number of years ago. The newer model was a backward step in PQ. Ok, everything is all subjective, but without fiddling with the settings, I must say that years offerings are a bit disappointing. Thankfully prices seem to have come down to soften the blow.