I was talking to some executives at one of the major big box electronics companies and they even told me it will only last for a couple years. Also, burn in is an issue, but the picuture is great. My second choice is going to be the Sony 32 HDTV Tube. Mainly because of the reliability and great picture. Don't really know what to do. If I spend the money on the panasonic am I taking a chance with it going out soon? Burn in- I see so many conflicting things on this. Most of my TV will be viewed in standard format and the black bars will be on the size. Any suggestions?