If your an existing Sky customer and are looking to upgrade to SKY+ then read on !. I have been a sky subscriber for over 8 years and have had the most expensive package from day one. I saw an advert the other day offering the SKY+ box for £89, so I rang sky to order the box. I was put through to a call centre in India and was told (NOT in plain English) that I was not entitled to that deal as it was for new customers only ! I would have to pay the full price of £199. I argued that this was ridiculous, as I am a loyal custome why do I have to pay £110 more than a new customer ? I was then passed to another Indian who told me that when I first purchased Sky 8 years ago, I got my box for nothing and if they gave me this deal I would be benefiting twice from SKY !!!! I threatened to cancel my subscription and was then passed to yet another Indian. After explaining why I wanted to cancel, he put me through to...........the UK callcentre !!! I again explained my argument and was immediately offered the SKY+ box for £89 with free installation. I decided to push my luck and said that I still wanted my subscription cut off when my next payment is due. The operator then said " Obviously we dont want to lose you as a loyal customer, and as a gesture of goodwill, we can offer you the SKY+ box for £49 including free installation. Please dont tell anyone about this !" As if I would !!!!! So...if your looking to upgrade....phone up and do the same as me. Stick to your guns, and I guarantee you will get it for a decent price ! Tony.