The Third Place?

[Azrikam]

I am not bashing Sony in any way with this thread.

Is it just me, or does Sony's slogan for the PS2 (The Third Place) not make any sense? Considering that there are 3 main companies in the console wars, the slogan seems to imply that Sony is proud of being in Third Place. (which they are clearly not)

Am I missing something, or is that just a dumb ad slogan?

 

[Mr.D]

Waking existence: the first place
Dream existence : the second place
PS2: the third place

(neither reality or a dream somewhere else)

 

[Azrikam]

That makes more sense than a bronze medal.