I think Tivo will be a hard sell in the UKbecause Sky already have their own HD recorder - if you have Sky why would you choose Tivo over Sky+ given the fact that Sky+ is a one box operation AND you can record and watch two channels simultaenously!. Also I think that £400 PLUS a £10 monthly subscription is too much to pay! Price has to come down - with VCR costing £100 the price differential is too great. Perhaps Tivo can offer a Tivo Lite where calls are made every week as oppose to every day. Tivo has done well in the States because they have made an agreement with Direct TV Satelite to integrate their system into the satelite box! I personally think Tivo is wonderful and those who do not have it do not know what they are missing!