Whilst I enjoyed this and it made me chuckle quite a bit, I can't fully get aboard the love train on this one. The film seems at war with itself; riding the line between zany family comedy adventure (in the best Pixar tradition) and stupid, lowest-common-denominator kid fodder (reminding me of the worst of Dreamworks). Unfortunately the longer it went on, the more time it seemed to want to spend in the latter territory. Once they started flying around in the air and acting like ninjas (to Rhianna) I sort of checked out. Mum becomes a badass warrior for example (because, angry mom) and the dog/pig gag that was funny once becomes a repetitive and lazy plot point. I also never felt the sense of imperilment that I got from the Incredibles, as with this the scriptwriters are just going to do anything they like, free of consequence.
As a dad to a growing girl, this landed a few emotional hits, but the central conceit just immediately lost me: dad wants to discourage his daughter from her dream (which she'd already achieved!) because he's afraid of failure?? Huh? That's not how human relationships work. Also this conservative attitude doesn't gel with the idea that this is a quirky, unorthodox family. It would have made way more sense if the dad had wanted the girl to be a carpenter, teaching her woodwork and grooming her for a career in that- only for her to lose interest and want to be a filmmaker. In short, there were few of the relatable family struggles of, say, the Parr family to be found here.
I did enjoy the tech vs outdoors stuff, and the film does find a balance there. Also I enjoyed all the irreverent swipes at Silicon Valley. "its almost as if big tech companies dont have our best interests at heart". I also love anything involving Olivia Colman, who can do no wrong as far as I'm concerned. The animation style is also great. It just feels too in love with itself, and gets ever-so-slightly lazy in the second half.
6.5/10