1/ Price. A Dual format players will always be more expensive than stand alone player. 2/ Regional Coding. HD-DVD players have none as yet. So no Studio will release movies to HD-DVD that haven't already done so. 3/ Studio Support. As it stands only one major Studio supports HD-DVD exclusively. Will Universal have the sort of titles that we convince some one to buy an LG monstrosity? 4/ Firmware. Both formats have their own way of delivering the HD experience. Can LG manage to do what Toshiba, Samsung, Sony, Pioneer, Panasonic and Phillips are still struggling to produce? Can LG take on the task to produce and implement BD-J, True-HD, DTS-MA, PiP and all the other features that will come down the line? 5/ Production. Can LG build a quality product that will instill the confidence in consumer's eyes? Past History tell us no, where was their BD player? Does anyone truly believe LG and produce some sort of wonder machine with the price, build quality, technical features and reputation to make this product a success?