The news broke yesterday (March 24, 2005) that Pioneer are to close 25% of its global manufacturing facilities due to oversupply and price falls in the plasma and DVD recorder markets. I think this is happening because Pioneer, while trying to compete with cheaper (and inferior) kit from Korea and Taiwan, have been selling at a massive loss. Basically the quality panels have been selling too cheaply. Also rather than use Pioneer panels, OEM manufacturers have been sourcing their components from the cheaper markets. As a result, it looks like Pioneer will be repositioning themselves in the market. They are trying to sell their plasmas as high-end kit while allowing/encouraging them to be heavily discounted. The two ideas are at odds. I think we may see Pioneer put the prices of their kit up, get rid of the retrospective discounts and focus on more specialist AV retailers (rather than selling through Currys, Dixons and Comet). And other big brand manufacturers will probably follow suit. This will leave the cheaper products from the likes of LG and Tiny at the budget end of the market for those people who care less about picture quality and more about getting a big screen for very little cost.