CAS FAN said:
Crikey, that's a lot of full stops in that post
The discussion in this thread is all rather pointless tit for tat arguing really. None of it seems to be addressing the problems that the AV industry is facing. The fact is that the AV industry is facing these problems with many specialist High Street stores not being able to compete with the cheaper e-tailers. People just seem to be sticking to their "sides" rather than thinking of what would be best for the AV industry and it's customers as a whole.
The main factors are that the internet has brought access to AV products at lower prices and knowledge of the AV industry to many peoples fingertips. In the past information was not as readily available and there was only stores to buy equipment from. That has all changed and as a result, all industries are having to change with the times. It's about each company sitting down to formulate a successful business model to work in the new era. There is nothing to say that a company who e-tails has to be rubbish with poor customer service. Infact the very same companies who have specialist stores could actually be the firms who set up an internet side and why would their knowledge and customer service levels suddenly drop because they add a distribution method to their armoury?
The industry can't just continue with it's head in the sand saying that things will turn out alright in the end and that AV stores will be saved away from the rest of the world in some protective bubble. You also can't just think that e-tailing is a way to make a quick and easy buck and go into it without a well formulated business plan, good customer service back up and a lot of knowledge of the products you are selling and the wider industry.
hmm..........(there ya go, a few full stops just to amuse you some more ;-)
actually etailing is a simple way to make a quick easy buck from the point of view of stock shifting........if you can afford to invest in some stock to begin with then you get a website up and running and advertise, the advertising being the biggest key (and a field i work in so im aware of what it does)....get that bit right and your away........the dotcom companies that mostly fail are those who are trying to do something different.....but selling general electronics like TV's, DVD players, stereos etc really isnt all that difficult, you get a page up for each item, you undercut most of the other sites on a few of the products and then wait for things to take off......ok if they dont you'll be out of pocket a few grand, but most times it'll work if you are not too greedy to begin with.......the only reason more people dont do it is because you have to commit some time and money to it, most people wont do that.......if we did we'd all be Bill Gates Billionaires...lol
the problem comes when these companies have gotten off the ground, they then realise they can save even more money and make more profit if they dont worry too much about after sales service........this is when a company will most likely fold, if they are too bad with it then word spreads too fast and they go under.........but if they get it just right, they save money and still sell their stuff.....
for the consumer the problem comes when these companies have gotten rid of the shops you walk in to and actually have a chat with flesh and blood staff, you then only have the option to buy online, oh joy, so i dont know for sure if this will work but i'll spend £XXX amount of money on it anyhow......
The online shops dont care about the consumers point of view of the AV market, they are solely set up to make money......if the owners had a true interest in Hifi then they would set up a b&M shop as well.........
now for the sake of the original posts point, shops cant come close to selling things at the price the etailers do and make enough profit to stay in business properly.....its completely impossible......they have far more overheads to concern them, so quite frankly i dont see why some of the better products from manufacturers shouldnt be supplied cheaper to the shops than the etailers, why are the etailers worried? they'll still sell some......oh wait, they wont sell as many.....ahh..thats what it is.....the etailers are scared people will actually want to know for sure what they are buying and be happy to receieve a much bigger chance of good service pre and post sale....
i'm a consumer, and although i might decide there is no reason not to pick up a £70 micro hifi online, i dont want to pick up a £800 amplifier online, thats just plain dumb......its like buying a £12,000 car online.....the only reason you'd do that is if you say you only need it to go from A to B so arnt worried, in which case why are you spending £12,000?? spend £500 on a second hand car, still get you from A to B if thats all that bothers you......
or are those of us who value the fact that pricier hifi is a specialist, well, hobby i guess you could call it almost, supposed to waste our hundreds or thousands of pounds on unknown products so others can spend £80 on a DVD player online rather than it costing them £100 in a shop?
how about we all spend a lot less money per year by travelling on public transport? that way all those of you who like your cars will end up having to travel on PT as well because so few people will drive cars that the price will end up rocketing to high to buy..........
sure we are moving forward, times are a changing, i know this, i've been online for over 10 years now, i have no problems with change thats beneficial, but to assume that a cheaper price is always a worthwhile benefit is a bit silly really, as has been said, it needs to be taken in to account that these online places really do not care in the slightest whatsoever, they are just there to make money......there is no 'for the love of' there as you will find in a lot of hifi dealer shops......mebbe a few website owners do hold the passion, but how can they beleive making it dirt cheap to buy will help? it'll just make it dirt cheap to make......Monitor Audio have already sourced out to Malaysia now as they cant compete by making their stuff in the UK (Essex if i remember correct)......how long before all firms make their stuff abroad, and how long before its all done by the lowest bidder......making it all cheap inside but still fairly pricey outside.....lol.....its a bit like Sony.....used to make wonderful products, not exactly cheap but worth the money, they got cocky and assumed people would just buy them, so they changed and use cheaper methods to build stuff, now people avoid a lot of sony products because they just dont do enough for the money......well, thats what etailing will do...........pile 'em high and shift 'em quick.....make them cheaper too so we get even more profit!.......it just wont be so obvious in hifi till the bricks and mortar shops are gone.........
now if the manufacturers worked out something with the b&m shops so they could set up facilities for online versions of their stores then that might be a little better........so still sell their cheapest tier products via whoever you like, but the mid tier and top tier go thru the dedicated hifi dealer shops/websites........the reason i split off mid tier as well is because dealers need some simple bread and butter, you cant sell thousand pound amp/CD setups everyday, they often have to settle for a half dozen £400 type sales.........but at least this way you have more chance of getting good pre and post sales service.........and for those who want something cheap and cheerful, they can still grab it dirt cheap from the net....