I don't like the border too, but as long as it is embossed, and hopefully the outside of the eye too, then I can cope with this. If it has no embossing whatsoever then I see no point to that border!
You should be able to pre-order by phone; I have successfully done so in the past. They just took my name and a contact number .Can you pre-order by phone or just in store?
Preordered from Trafford centre. Had to pay full price of 16.99